In every online based company has a question that what will be their Social Media Marketing strategy?

There are a number of peoples work for social media management for a single website in a company. Every online based company spends 40 to 50 % of their profit on social media ads.

Social media advertisement is the major key of today’s online business. All Knows that Social Media Marketing is the biggest industry in today’s world. Digital Marketing sector has grown faster than the Internet itself. In terms of social media marketing, Facebook growth was the fastest growth in social media marketing.

What is social media marketing?

social media marketing

I would like to say that social media marketing is like oxygen for an online business, without social media marketing none of the business lives. Source:

Why Social Media Marketing is Important

Social media marketing is the orderly utilization of advertising alongside different ideas and procedures to accomplish particular conduct objectives for a social decent. Social media marketing can be connected to advance, for instance, justify merchandise, influence the general public to keep away from negative mark products and along these lines to advance that considers society’s prosperity all in all. This may incorporate requesting that individuals not smoke in broad daylight territories, for instance, request that they utilize safety belts, inciting to influence them to pursue speed limits.

Social Media Marketing (SMM) meaning refers to techniques that target social networks and applications to spread brand awareness or promote particular products.

5 Steps in Creating a Winning Social Media Marketing Strategy in 2018

So before a few years ago, we did make social media marketing strategy straight away with some skills. These strategies were just more than our competitors and this was enough to beat them.

So in 2018, this will be a huge challenge for any of the company to beat their competitor.

So I am going to tell you about the top 5 strategies of social media marketing.

  • Create social media marketing goals to solve the biggest challenge of your own niche of business.

So first make a blueprint to solve challenges strategy and start doing work on it. Make social media content that you are going to solve this for them in further days.

  •  Make Research your social media target audience.

It can be the biggest thing these days that we have to clear about our audience. The audience which is responsible for our product or for which we made our product that audience should be targeted by our social media platforms properly. Do focus your audience in all of the social media which you are using for your advertisement.

  •    Find out your social competitors promises:

You can promote anything in social media which one is promoted by your competitor for future in any of the social media platforms, you can promote it as you have prepared that particular service and ready to serve.

Like you can promote some new products on Google products with ads. Ad these products everywhere, whatever social media you have use you have to put these products surely.

  • Build Engaging social media Ads:

Social media ads should be engaging like those media which are able to connect with human’s feelings. these type of content must convert your sales on your online marketplace.

  •  Understand your insights on google analytics:

Understanding google analytics is the most important thing, to retarget our target audience. This is a tool which gives us a chance to improve our social media marketing strategy.

Use source code links for target your audience in different social media platform. By doing this, we can identify the leads of different social platforms.



Let’s discuss social media marketing benefits. Social media is to be much beneficial for any type of lead generation on any type of business. This is the only method where we can promote our brand manually.

Some social media marketing benefits:

  • It helps to promote our new product whatever we launch in our brand or business.
  • It increases our sales on any big festival or if you launch a deal with social media promotion.
  • Social media marketing helps to make your brand more visible on the internet in form of social media users.
  • Social media marketing generates more sales ever, we give benefits to our customers.
  • It gives us a freedom to share anything for our brand on our channel.
  • Through social media, we can make a connection with customers feelings.

We have lots of social media marketing ideas but It is necessary that we need to have the right ideas. So we will discuss some right ideas of social media marketing here.

  1. We want to share all the trending news related to our category in any of the social media platform. It is necessary to share trending news on social media because people get engaged more by trending topics.
  2. Don’t leave a single day to post on social media, because how much we will share on social media, that much engagement increase on our channel and people get connected to our brand.
  3. Don’t miss out to show our brand logo on your posts either that content is on any form.
  4. Remember Social media marketing is not a task for a single guy. It required various skills and no of guys to perform all the works.
  5. Make campaigns of a single new product or a single new offer. Make a blueprint of it and start working.
  6. Use some tools for posting on multiple platforms at a time. Here are some social media marketing tools to discuss.

1. Canva for instant banner making.

2. Buffer to schedule posts on a specific time and for the automatic post on the different platform at a time.

7.  Must use the same username on all your brand name of all social media platform.


Note:  If You don’t have any business or a brand which you have to promote. You can do social media marketing for other. It can be a source of social media marketing salary for you. It can generate a huge salary by doing it for any of the organization.

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